Wednesday, July 7, 2010

The United Front Building - Toronto

So if you're Canadian, you already know this. United Front pretty much runs streetwear up here. Matt George and company are doing huge things, not only for Canada, but for streetwear itself.
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This is the United Front building, as I like to call it. It's four boutiques under one roof. The top left corner is Toronto's Stussy store. To the right of it is Ransom Holding Co, mostly known as just Ransom. Below Ransom, is (was) the infamous sneaker boutique Goodfoot. And to the left of it is the one and only Nomad. This building is still probably one of my very favourite shopping destinations in Toronto.
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All these stores are cornerstone Canadian retail experiences. Let's start with Ransom. They were one of the first to change the face of streetwear. Phasing out the vitality of loud branding, in substitute for more neutral and classic cut and sew items with a greater attention to quality and detail. They're still leading the front of today's streetwear scene. They were like a fully two seasons ahead of everyone. If anyone out there is RUNNING IT right now, it's Ransom.
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Nomad, they were the ones that introduced me to true style. Matured, classic, creative style. Way before everyone running their little hypeblogs were trying to get their "grown-man" on, Nomad was in the business of providing some of the finest youthful labels to Toronto. I think they were the first to carry A.P.C. They carry all your other favourites too, Acne, Rag & Bone, Our Legacy, Comme Des Garcons, and even Malin + Goetz grooming products. They always have stuff on sale, and they carry affordable things like Supreme and Alternative Apparel as well as an interesting selection of locally curated jewelery, vintage books, and magazines.
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I have some unfortunate news however. Goodfoot, has officially closed down. They were Toronto's OG sneaker spot. Way before all this hype stuff blew up, Matt George was bringing over some of the rarest kicks to Japan to sell to the hungry market over there, which allowed him to start Goodfoot. He also had a Goodfoot location where only a handful of people knew the location to. They used to be the only place where you could find Bape, and later on Visvims in North America. The Stussy store in Toronto was the very first one to open in Canada.
But anyways, when I visited, Goodfoot was being completely renovated. They are apparently turning it into a bar. "Goodnight Bar." Still under the Mat George umbrella. Life goes on. And Ransom, had JUST closed the day I went there to begin renovations as well. I was so bummed. Stussy had those Doc Martens collab's in as well as the Bape ones, and Nomad had a nice 30% off rack.
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And yeah, that was the United Front building. Matt George is getting his hands in a lot of different things. Check out Hazelton 36 if you haven't already. Sales are beginning this summer. Don't even try and measure how huge these cats are doing it right now. It'll blow your mind.

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