Broadway Street

Broadway is one of SoHo's busiest shopping streets. These were some of the first things I experienced when I reached SoHo. I just wanted to quickly drop a few photos to visually share it with you.

As soon as I turned onto Broadway, I was so surprised to see a sneaker shop right off the bat. Haha, I'm not sure why. It made me kinda excited. LOL.

I also don't know why I decided to go in here. Haha, it was kinda boring, but they have a lot of shoes I guess along with some urban streetwear labels. It has this boring mall vibe too it though.

This is the Muji space. I really loved it. They really used the gorgeous high ceilings and huge glass store front to their advantage. The afternoon sun streaming in, laying out shadowy sun spots all over the smooth wood flooring; that's the type of thing I remember when people mention New York.

The space has this simple, neat, and spacious feel to it. Plus cool house furnishings, accessories, stationary, and affordable clothing basics. I really love Muji.

So that was kinda what hit me in the face as soon as I stepped off the Canal Subway Station in SoHo.

Anyways, I know I've really been slacking on the posts. I'll try to get more of my New York photos on here next week. I sincerely hope you're all enjoying your summer.

The LOOKBOOK.nu Lookbook by American Apparel

So yesterday night, a package arrived for me.
I opened it up and found this. :)

It's the latest little collaboration Yuri Lee's awesome site, lookbook.nu has worked on. This is the American Apparel lookbook.

It was such an obvious yet perfect collaboration pair. AA is a staple on the site, with good reason. So, I took one of the lookbooks and opened it up to find this...

A handwritten note from Michelle. I must admit that Michelle has really changed my view of American Apparel. I've always been cool with the culture AA supported, their well-styled basics, and solid Made In L.A. quality. But to be honest, AA is a mall store. It's not your local independently owned boutique or cultural hang-out hub. I always thought AA was simply too big to retain an intimate connection to their consumer. But Michelle has totally changed that opinion... in a way.

She personally approached me via e-mail after reading one of my blogposts where I shortly recounted my disappointment of not being able to find a LOOKBOOK.nu lookbook in Yorkville. She took the time to casually address some of the other things I wrote about in my post, and then went on to apologize for the Yorkville location not being informed about this collaboration. She then asked if she could fix this problem, and even offered to send it to me.

When I replied, I thanked her and mentioned a friend had the same experience. Michelle was lovely enough to send an additional lookbook for my friend, and I didn't even ask her to. (Mandy, if you're reading this I messaged you about this already :) ) I must say, this customer service is the best I've ever experienced. It's renewed my faith in American Apparel's ability to keep leveled and personal with their customers.

This was one more reason I have grown to love American Apparel. And yes, the fact that Dov Charney is Canadian was already on that list of reasons, haha. But before I end this post I want to say... NOOOO...

Thank YOU Michelle! :)

*did i mention Michelle used to work up here in Toronto at Get Outside and later at Goodfoot... uhhh how much coolness is in that fact alone? much, very much.