An Encounter With Commercialism

As a streetwear enthusiast, I don't specifically condone visiting shopping malls, as they are filled with the money hungry franchises owned by corporate vultures. That being said, I do sometimes visit them for the small number of streetwear pieces that can be found hidden and tucked away in a variety of stores.












Anyways, today was one of those days. On a normal day, I would have to wait at this boring bus stop, standing on the same old spot, looking at the same old view behind me, to wait for the 10N Bus that always seems to be 10 minutes late.



























(The lovely view behind me)












But today, I stopped at Erin Mills. I heard that Athlete's World was having a clearance sale, which included some Lemar & Dauley tees. So on my way home today, I decided to go on a quest to find a Lemar & Dauley t-shirt for myself. So I went to Erin Mills, yet I couldn't even find Athlete's World on the directory.

















I obviously looked at more of the directory, but still no luck. After a little walking around I found the spot. To my happy surprise I found a number of streetwear pieces at this Athlete's World, including a PFK sweater, some Undrcrwn tees going for $10, and some Greedy Genius tees going for $15.















































I didn't however find any Lemar & Dauley tees, only some hoodies. So I moved onto Lids, which is the only other place I take interest in. (Except for West 49's skateboard stuff, although i do prefer to support independent skateshops) I ask the dude there if I could take some pictures of the hats I'm interested in. He says that the store doesn't allow pictures, but he said it in the nicest way possible. He was a cool dude though, an Asian dude rocking Bapesta's which I actually think were real. Anyways, I walked around some more and stumbled upon a new surprise.












I guess some franchises are okay, because this Purdy's store looks tastier than Scoops. But, that was all for today. It was time to leave the dreadful confines of a shopping mall.












As I waited for my bus, I saw the what was becoming of the dying breed of commercialism.












So I bussed it home after that.












When I finally reached home, I found that I had left my keys in my room. So I had to go get the "under the doormat key" if you know what I mean, although the key is hidden in a much less obvious spot, and also a much filthier and gunkier spot. But I did manage to get in, and baked myself some Delissio to comfort myself.












I didn't manage to finish the whole thing. I guess those leftovers will be part of my dinner.

Yanks Grab Pudge

If you're familiar with baseball, you're probably familiar with Ivan Rodriguez. He's one of the best catchers that have played the game of baseball.





















Yesterday, the star studded Yankees acquired another all star to their line-up. After Jorge Posada will undergo season ending surgery on his throwing arm, Pudge is coming in to fill in his spot.













Hopefully they can knock out those 4 games behind on their record, with Pudge on the team. Yet, seeing all the stars they already have, I don't know if the outcome would be any different.

Stoic Stuff

I want to introduce you to... "STOIC LIFE BRAND"













A rising company straight out of Canada's skateboard scene. This is one of their t-shirts out: Stoic figured, if your gonna rock a bandanna or scarf, why not a beard. They kept it real by selling their first release, straight out of backpacks at Wakestock. Now that's how to do it! Props to the many faces of Stoic.
They are now hard at work on their Fall/Holiday '08 Line.
You can check'em out here on facebook.

Anyways, THE HUNDREDS have a sale going down. I know most of my readers live in Toronto, but if your ever vacationing over there in the next 3 days or you're a SF or LA reader (if you are holler back), then you should definitely drop by and enjoy the 40% off discount on everything in the store.

Blog Logo?

So, i was thinking about logo ideas and such for this blog. This is what I came up with:












I decided to keep it simple, with just a rail and Nike Dunks.
Yet, since I'm not incredible with technology, I'm not quite sure how to put this up permanently. That's not such a bad thing, because the logo could use some work.

Skate and Create

Orisue is a streetwear label that has always stayed true to skateboarding.
So it comes as no surprise when their team rider, Dom Johnson, does a little shredding for their web promo.



Anyways, I thought I'd give a little update on the happenings of the sneaker world.
Nike SB has always made a serious impression on sneaker heads. So it shouldn't come as a shock that their was some hype passing through as people saw P-Rod rocking some P-Rod III Test Samples at the Dew Tour.
















They definitely remind me of the J-Rod's, which I've always been a little fond of. However, they did do a little tweaking. Here's a closer look:

A Kid Named Cudi

If you haven't already heard of Kid Cudi, then here it is, straight from his website bio:

K.i.D CuDi’s music can only be described as the next level of music in our generation and for generations to come. Cudi (originally from Cleveland, Ohio, but spent the last 3 years living in Brooklyn) fuses alternative rock, hip hop and occasionally R & B, to form feel good and emotionally conscious records.

On the 17th, Kid Cudi released his mixtape, "A Kid Named Cudi". in affiliation with none other then then the infamous NYC Tenth Division, 10 DEEP.



















And 10 DEEP undoubtedly hooked him up with a t-shirt of his own.









Check out the mixtape trailer:


You can download his free new mixtape here.

It's A Start

So I just got this blog up and running. I've looked around the streetwear community a bunch and loved what I've seen, from infamous bloggers such as Bobby Hundreds, MR44, and Neek. So, I thought I'd give this thing a try.

As for the name of the blog, i didn't really have any name that came to mind. I guess i've been reading up on some Singapore streetwear websites, since I'll be going there in December. And the word "lifestyle" was used a lot. Here, we tend to call it "culture". THE LIFESTYLE PROJECT, to me, sounded better than THE CULTURE PROJECT. So, "THE LIFESTYLE PROJECT" it is.

Anyways, so THE HUNDREDS just celebrated their 5th birthday and is celebrating with a little display at the Foreign Family gallery.














Bobby hard at work on those jags. Looks exciting.


















Anyways, so here's the event poster/flyer. It sounds sick.